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Business Design & Strategy
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Project & Interim Leadership
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Becoming doesn’t announce itself.
It concentrates.
Like droplets, we arrive with curiosity 
until gravity, courage and momentum draw us together.
What follows feels effortless.
Disruption resolves into form.
And something appears
that didn’t exist before.







Red Bull MusicBusiness Design & Strategy
Redefining a  global brand pillar

A global strategy initiative for Red Bull Music, combining cultural research  and workshopdriven insights  into a practival framework and toolbox for worldwide  implementation.
Collaboration across 20+ core contributors and an international stakeholder network  aligned vision, culture and execution, establishing a foundation to drive Red Bull Music’s global cultural impact.


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