ABOUT LISI PENKER
I work with brands in motion - expanding into new markets, redefining their identity, or building what doesn’t exist yet. I step in when ideas need to be realized - when momentum risks being lost in operational complexity or lack of ownership. My work connects strategy, creativity and execution into one coherent movement, turning ambition into structure and structure into tangible experience. From cross-continental joint ventures to global brand revisits and new category builds without playbooks, I’ve learned that integration becomes leverage in times of growth and change. I bring clarity to what needs to happen next, activate trusted experts from a strong international network without agency overhead, and stay close enough to ensure ideas don’t just inspire - they materialize. At my core, I’m a creator. I care about turning potential into real value for people.