Red Bull Music
An eight-month global strategy initiative to refine the brand architecture and positioning of Red Bull Music. The project was driven from HQ and developed in close collaboration with international markets, bringing together more than 20 core contributors across regions and disciplines.
The role encompassed the design and orchestration of the full strategic process - from structuring workstreams and leading research to facilitating global workshops and synthesising insights into actionable frameworks. The initiative combined qualitative stakeholder interviews, market research, brand analysis, and workshop-driven alignment to create a shared strategic foundation.
The outcome included a refined Strategic Framework, a comprehensive Brand Playbook, and a Rollout Roadmap designed for worldwide implementation. The project aligned vision, culture, and execution across markets while maintaining creative flexibility at the local level.